01 — Project details
Winter Wonderland is an iconic event at Christmas held in Hyde Park, where Lidl sponsored the beautiful ice rink two years in a row.
02 — Creative process
In collaboration with CSM Live, (now Wasserman) I developed the graphics and tone of voice that were applied to the ice rink's outer perimeter boards, Lidl Bear's Lodge, menus, posters and standees.
03 — Results
The ice rink was a huge success and was loved by everyone who slipped on their skates.
2K
Traffic
+34%
Impressions
+18%
Engagement