Visit England

01 — Project details

Our aim was to encourage the public to travel to the North of England, and experience all there is to offer in this rich and beautiful land.

02 — Creative process

My approach was to create a campaign that showcased beautiful scenery, delicious food and rich culture. The overall creative concept was 'Go a little further', go further North, further into the rich tapestry of culture, community, heritage and history.

03 — Results

We encouraged thousands of people to visit the North of England,...plus we won the pitch!