01 — Project details
My aim was to showcase Lidl's new Crisp supplier, Taylors Snacks, ahead of The Royal Highland Show in June 2025.
02 — Creative process
My approach was to capture our suppliers in a very authentic and natural setting feeling proud about their tasty Taylor's crisps.
03 — Results
We managed to achieve a 15% improvement in conversion, just in one month after the show.
3K
Traffic
+29%
Impressions
+23%
Engagement