01 — Project details
Sainsbury’s launched a new range of homeware and furnishings and sought to showcase the new collections in Marie Claire, Ideal Home, and Woman & Home magazines.
02 — Creative process
My role was to art direct and style the on-location shoots for the Country Home Elegance, Botanist, and Coastal Style collections.
03 — Results
We achieved a 35% uplift in
sales as a direct result of the advertorials.
2K
Traffic
+34%
Impressions
+18%
Engagement