01 — Project details
Sainsbury's launched a new range of gorgeous Homewear and furnishings and wanted to showcane the new collections in Marie Claire, Ideal Home and Woman & Home magazines.
02 — Creative process
My role was to Art Direct and style the shots on location.
The collections were 'Country Home Elegance', 'Botanist' and 'Coastal Style'.
03 — Results
We managed to achieve a 35% uplift in sales as a direct result of the advertorials.
2K
Traffic
+34%
Impressions
+18%
Engagement