01 — Project details
My brief was to showcase our new Deluxe range of household and beauty products.
02 — Creative process
The approach I took was to make the products look as heroic as possible by shooting from a low angle and using dramatic lighting to add depth and quality.
03 — Results
We managed to achieve a 20% improvement in conversion, just in one month after the new range was released.
2.5K
Traffic
+34%
Impressions
+25%
Engagement