Noel Charcuterie

01 — Project details

Our aim was to capture the authenticity of a new Charcuterie supplier called 'Noel'.

02 — Creative process

My role was to create a photography brief, consisting of mood boards, props, art direction and scamps. I took the lead on a photography planning meeting and collaborated with our photographer so that direction was clear on the shoot.

I attended the shoot and on location and signed off the shots on the day.

03 — Results

We managed to achieve a 10% improvement in conversion, just in one month after the new product launch.