01 — Project details
My aim was to showcase a new Bakery supplier, Mcghee's, before they appeared at The Royal Highland Show in June 2025.
02 — Creative process
My approach was to shoot the Bakers in a natural, authentic setting, looking proud of their mouthwatering treats.
03 — Results
We managed to achieve a 12% uplift in sales after the Show had finished.
4K
Traffic
+22%
Impressions
+15%
Engagement