01 — Project details
The aim was to create a dynamic sizzle reel to accompany a pitch for Etihad Airways.The goal was to excite the client and win the business.
02 — Creative process
The core strategy was to attract more customers to Etihad Airways. So we reinvented their rewards programme, creating incredible personal experiences curated for a world of luxury, lifestyle and culture.
03 — Results
We won the pitch!
5K
Traffic
+34%
Impressions
+56%
Engagement