01 — Project details
Winter Wonderland, the iconic Christmas event in Hyde Park and Edinburgh, saw Lidl sponsor the beautifully designed ice rink for two consecutive years, bringing the brand to life in festive, high-profile locations.
02 — Creative process
In collaboration with CSM Live (now Wasserman), I developed the graphics and tone of voice applied across the ice rink’s perimeter boards, Lidl Bear’s Lodge, menus, posters, and standees, creating a cohesive and engaging festive brand experience.
03 — Results
The ice rink was a huge hit, delighting visitors of all ages. True to the copy, “Slip on your skates, a magical moment awaits,” creating memorable festive experiences and reinforcing Lidl’s presence at two iconic Christmas events.
2K
Traffic
+34%
Impressions
+18%
Engagement