01 — Project details
My aim was to increase sales of Lidl's own brand products, such as 'Cien' Suncream, 'Gelatello' Ice Creams and Rosé wines.
02 — Creative process
In collaboration with our Agency, my role was to sign off Directors Treatments, storyboards, props, wardrobe and food on set.
03 — Results
We managed to achieve a 32% improvement in conversion, just in one month after the TVC was released.
10K
Traffic
+37%
Impressions
+19%
Engagement