01 — Project details
My brief was to highlight Lidl’s new Deluxe range of household and beauty products, showcasing their quality and premium appeal.
02 — Creative process
My approach was to make the products feel heroic, using low-angle shots and dramatic lighting to add depth, presence, and a sense of premium quality.
03 — Results
We achieved a 20% increase in conversion within just one month of the Deluxe range launch.
The approach set the tone for how Lidl shoot premium ranges, using carefully controlled lighting and simple, graphic sets to highlight quality, elegance, and heroism in every product shot.
2.5K
Traffic
+34%
Impressions
+25%
Engagement