01 — Project details
Lidl On The Road was created to leverage the brand on an experiential level so it could show up at unexpected events up and down the country. Lidl at Boardmasters was a perfect tie in, and became a 'Lidl by Lidl' Merchandise Heaven!
02 — Creative process
Working proudly alongside CSM Live (now Wasserman) the design philosophy was to create a striking identity which had fluidity and depth - one that could be adapted for any event.
03 — Results
Lidl On The Road continues to grow in popularity, and is now established as a firm festival fixture!
4K
Traffic
+34%
Impressions
+5%
Engagement