Lidl on The Road

01 — Project details

Lidl On The Road was created to leverage the brand on an experiential level, showing up at unexpected events across the country to spark intrigue and boost talkability.

Lidl’s activation at Boardmasters was a perfect tie-in, transforming the space into a ‘Lidl by Lidl’ merchandise heaven and creating a fun, memorable brand experience for festival-goers.

02 — Creative process

Working proudly alongside CSM Live (now Wasserman) the design philosophy was to create a striking identity which had fluidity and depth - one that could be adapted for any event.

03 — Results

Lidl On The Road has become a highly visible experiential platform, appearing at festivals, music events, food shows, Pride celebrations, and more across the UK.

The programme has engaged hundreds of thousands of attendees, driving intrigue, talkability, and memorable brand experiences while establishing Lidl as a fun, immersive presence at the country’s biggest cultural gatherings.