01 — Project details
The aim was to create an accessible sports event for children in partnership with Tough Mudder.
02 — Creative process
In collaboration with CSM Live, (now Wasserman) my philosophy was to create an exciting partner logo fit for kids and Lild. The bright colours mixed in with the organic shapes were a perfect vehicle to create a striking identity.
03 — Results
Lidl Mudder became a huge success and in 2024 it was back with a bang for another year of muddy fun. The obstacle course is designed for kids aged 5-12, featuring all kinds of fun obstacles and challenges, providing a great day out for the whole family.
3K
Traffic
+36%
Impressions
+22%
Engagement