Lidl Mudder

01 — Project details

The aim was to deliver an accessible, fun sports event for children in partnership with Tough Mudder.

02 — Creative process

In collaboration with CSM Live (now Wasserman), my approach was to design an exciting partner logo that resonated with both kids and Lidl. The combination of bright colors and organic shapes created a bold, memorable identity that perfectly captured the spirit of the event.

03 — Results

Lidl Mudder was a huge success and returned in 2024 for another year of muddy fun. Designed for children aged 5–12, the obstacle course features a variety of playful challenges, delivering a memorable, active day out for the whole family.