01 — Project details
The aim was to create a fun TV campaign for Halloween to showcase Lidl's spookily great value sweets, costumes and Pumpkins!
02 — Creative process
Budget constraints meant we chose animation as the medium. My role was to oversee character development and the shoot which we did in store at night.
03 — Results
We managed to achieve a frighteningly strong 15% improvement in sales following the TVC.
10K
Traffic
+37%
Impressions
+15%
Engagement