01 — Project details
Our aim was to leverage the equity of the Coca-Cola Truck and use Lidl's own Freeway Coke brand to do the job!
02 — Creative process
I collaborated with Lidl’s Brand Engagement team, and social media agency, to create content for the Freeway Coca-Cola Truck, which toured major cities nationwide spreading afestive cheer.
Behind-the-scenes images from filming at an RDC warehouse offer a glimpse into the creative production process.
03 — Results
We drove a 20% increase in Freeway Coca-Cola sales while generating significant buzz and talkability around the campaign.
25k
Traffic
+15%
Impressions
+40%
Engagement