Lidl Easter

01 — Project details

The aim was to showcase Lidl's tasty Easter Treats across all owned and paid channels.

02 — Creative process

My creative approach was to showcase all the delicious treats in a fun, engaging way.

Working with the incredibly talented Director, Myles New, my role on set was to ensure the food was shot in a way that exuded quality.

03 — Results

We managed to achieve a 23% improvement in conversion, just in one month after the TVC was released.