01 — Project details
For the Lidl Christmas Magazine, door‑dropped to 3 million UK households, in collaboration with our agenI led the art direction across all photography on a four-week shoot, ensuring a festive, authentic, and premium look.
02 — Creative process
My approach built on Lidl’s international style while adding warmth and quality. BTS shots show the approved images on a wall — and, of course, we were always under the watchful eye of the studio pooch!
03 — Results
The Lidl Christmas Magazine reached 3 million households, delivering festive, authentic visuals that combined premium appeal with accessibility.
The campaign strengthened Lidl’s seasonal positioning and inspired shoppers with engaging, practical content.
5MK
Traffic
+37%
Impressions
+60%
Engagement