01 — Project details
My aim was to showcase Lidl's new Christmas products through our special edition Magazine which is door dropped to 2.2 million households across the UK. We also produced an online version which reached 3.5 million festive customers.
02 — Creative process
My creative approach was to ladder up to our International look and feel, whilst adding a twist of authenticity and quality, delivered through stunning photography.
03 — Results
We managed to achieve a 20% uplift in sales from November to December 2024.
23K
Traffic
+34%
Impressions
+20%
Engagement