01 — Project details
The aim was to create a heartfelt story for Lidl's Christmas 2024 campaign based around 'giving back' to those less fortunate.
02 — Creative process
We tied the storyline into a partnership with Toybank, where toys could be donated in store to children across the country.
We also created a series of product specific ads to highlight key areas like sweet treats, prosecco and desserts.
03 — Results
We managed to achieve a 35% uplift in sales.
2K
Traffic
+34%
Impressions
+18%
Engagement