01 — Project details
The aim was to create a unique Christmas for Lidl, and so 'Lidl Bear' was born.
02 — Creative process
When Dad accidentally shrunk his Lidl jumper in the washing machine, his daughter immediately popped it on her teddy. This was the start of Lidl Bear's journey to fame.
Point of Sale Examples
Window poster for Turkey.
Window poster for Beef.
Window poster for Lidl's showstopper Chocolate cottage dessert. 🌟
03 — Results
Lidl Bear's Christmas campaign was widely acclaimed by the industry press. It was their most successful Christmas campaign to date.
56K
Traffic
+65%
Impressions
+65%
Engagement