01 — Project details
The aim was to create a unique Christmas for Lidl, and so 'Lidl Bear' was born.
02 — Creative process
When Dad accidentally shrank his Lidl jumper in the washing machine, his daughter placed it on her teddy — and that marked the beginning of Lidl Bear’s journey to fame.
I approved scripts, led TV production in collaboration with Lidl's agency, Droga, signed off all on-set scenes, and art directed all stills photography, while also designing all point of sale, posters, and press materials.
Point of Sale Examples
Window poster for Turkey.
Window poster for Beef.
Window poster for Lidl's showstopper Chocolate cottage dessert. 🌟
03 — Results
Lidl Bear’s Christmas campaign received widespread industry acclaim, achieving 64% brand recall and significantly boosting brand recognition, making it Lidl’s most successful festive campaign to date.
56K
Traffic
+65%
Impressions
+65%
Engagement