01 — Project details
The FA Skills Partnership was established to encourage children to engage with football through free FA Skills Sessions. From Lidl’s perspective, promoting healthy fruit and veg as the perfect post‑game refuel made it a natural and impactful collaboration — a strong partnership that ran successfully for three years.
02 — Creative process
In collaboration with CSM Live (now Wasserman), I created content for Lidl Football Zones nationwide, as well as for posters, billboards, and in-store point of sale, ensuring a consistent and engaging brand presence across all touchpoints.
Billboard copy
'Can you score a peach?
Till Gates copy
'Chest with Zest'
Great Saves at Lidl
Creative workings
03 — Results
The initiative was a resounding success, inspiring children across the country to take up football through the Free FA Skills Sessions.
5K
Traffic
+32%
Impressions
+33%
Engagement