01 — Project details
Lidl wanted to add a little extra to their 2025 Christmas Campaign, with the aim of dialling up their premium Deluxe ranges of Desserts, Mince Pies and Panettone. ITV proved to be the perfect partnership and together we created three memorable bumper ads, showcasing the premium ranges in all their jungle glory!
02 — Creative process
Partnering with ITV, I oversaw script reviews, set the creative direction for cook-ups and props, approved on-set scenes, and led the grading and post-production process.
03 — Results
Seen by millions of I’m A Celebrity viewers before Christmas, the bumpers helped drive increased recognition of Lidl’s Deluxe range.
6K
Traffic
+34%
Impressions
+29%
Engagement