01 — Project details
Lild wanted to add a little extra to their 2025 Christmas Campaign, with the aim of dialling up their premium Deluxe ranges of Desserts, Mince Pies and Panettone. ITV proved to be the perfect partnership and created three memorable bumper ads, showcasing the ranges in all their jungle glory!
02 — Creative process
In collaboration with ITV, I reviewed scripts, gave direction on the cookup and props,and signed off scenes on the shoot.
03 — Results
The bumpers were seen by millions of I'm A Celeb viewers befor Christmas and recognition of Lidl's Deluxe range increased.
6K
Traffic
+34%
Impressions
+29%
Engagement