01 — Project details
Our aim was to leverage the equity of the Coca-Cola Truck and use Lidl's own Freeway Coke brand to do the job!
02 — Creative process
The aim was to to drive the Freeway Coca-Cola Truck around the Country, stopping in major Cities to spread the Christmas joy!
03 — Results
We managed to achieve a 20% improvement in sales of Freeway Coca-Cola and gained a huge amount of talkability along the way.
1K
Traffic
+15%
Impressions
+40%
Engagement