01 — Project details
FA Skills Partnership was founded to encourage children to engage with football through Free FA Skills Sessions. From Lidl's perspective, eating healthy fruit and veg was the perfect way to refuel afterwards, so it was a strong Partnership that lasted for three years.
02 — Creative process
In collaboration with CSM Live (now Wasserman) I created content that would appear on Lidl Football Zones up and down the country, as well as on posters, billboards and in store point of sale.
Billboard copy
'Can you score a peach?
Till Gates copy
'Chest with Zest'
Great Saves at Lidl
Creative workings
03 — Results
The initiative was a huge success and children up and down the country took up the sport as a result of the Free FA Skills Sessions.
5K
Traffic
+32%
Impressions
+33%
Engagement