01 — Project details
ASDA set out to launch a new range of concept stores, ASDA Living—non-grocery outlets focused on homeware.
02 — Creative process
I developed a bold, colourful seasonal point-of-sale concept, creating digital posters, hanging banners, and shelf barkers to highlight the new product range.
03 — Results
The launch was well received and was implemented in stores across the North of England.
5K
Traffic
+34%
Impressions
+40%
Engagement