01 — Project details
ASDA wanted to launch a new range of concept stores called ASDA LIVING. These were non grocery outlets for homeware.
02 — Creative process
My approach was to design striking, colourful seasonal point of sale elements including digital posters, hanging banners and shelf barkers to showcase the new product range.
03 — Results
The launch was well received and was implemented in stores across the North of England.
5K
Traffic
+34%
Impressions
+40%
Engagement