01 — Project details
My aim was to improve the awareness of Lidl's new Craft Beer Supplier, 71 Brewing based in Glasgow.
02 — Creative process
My approach was to capture the Brewing Team in their most natural, authentic setting.
71 Brewing Team
Getting a brew on.
Only the best ingredients will do.
Happy with the taste test.
03 — Results
We managed to achieve a 21% uplift in sales following The Royal Highland Show in June 2025.
2K
Traffic
+34%
Impressions
+18%
Engagement